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03/06/2016 News

THE FIRST VIRTUAL FORMULA RACE DRIVE AVAILABLE TO THE SERBIAN PUBLIC

From 7th May till 3rd June Total was present in shopping malls in Belgrade, Novi Sad and Kragujevac where visitors had the opprotunity to play an exciting game using  VR gear that simulated a formula race in 3D.

The contestants were able to check results that were being streamed on Total’s website at any time. The fastest contestant who completed the track was rewarded with a trip to Hungaroring Formula 1 races in Hungary. Total also prepared a special prize for the second contestant who was given a free basic car service and a compatible Total motor oil, while the third contestat received a compatible motor oil and brake fluid.

The fastest among the youngest contestants, Marko Ivanovic, achieved a fantastic score of 2.59 minutes, while the most cheered driver was a primary school teacher. The smiles on the contestants’ faces were enough to have them back to drive a few more times.

TOTAL is the first company in Serbia that started an activation of this type which was available to a wider public. We are glad that we could promote our brand in a fun and interactive way and also give people the opportunity to share a part of the excitement that happens during Formula 1 races in which TOTAL traditionally participates.

Link to the  promotion video:
https://www.youtube.com/watch?v=MUfntAx6j3E